Sacs d’icitte | Tequila Heineken - Pas le Temps de Niaiser!

In 2012, a short interview filmed in a Montréal nightclub went viral: a young guy, clearly ready to party, shouted the now-legendary phrase:
“Tequila, Heineken… no time to mess around!”

Within days, the video hit over a million views and became part of Québec pop culture.
Since then, this quote has come to symbolize pure Québec energy: bold, carefree, and hilariously unfiltered — just like what you’ll proudly carry on this bag!

Practical, durable, and waterproof, this bag is ready for anything: grocery runs, lunches, market strolls — or even a spur-of-the-moment meltdown on the street corner. 😉

Format: Medium reusable bag (ideal for daily use and errands)
Materials: Waterproof hemp and organic cotton
Made in: Proudly made in Québec
Care: Machine wash cold, air dry

Je me souviens - reusable bags that are funny, waterproof, and 100% Québec.